Local SEO Tips for Start Ups

Are you a start up? Do you want to reach a local customer base but don’t really know where to start? If the answer’s yes, then the best place to start for local SEO is your website. Your website content is the primary way Google and other search engines decide where to place you in search results. Make sure that the content you use within your site is focused on your local area.

1. Keep your local content strong

Remember that at the end of the day, your website should be easy and enjoyable to read, or you risk losing the local customers you worked so hard to get there. So do use relevant keywords and include your region in any onsite content visible on your website. Also make sure you balance that with high-quality, readable content which you have done.

2. Choose a simple URL

Your local business URL should be short (ideally under 70 characters) and easy to remember. Use full words and avoid strings of numbers, and try to include one or two relevant keywords. These will make your URL more memorable for customers and help to boost your SEO.

3. Choose a simple URL

Your local business URL should be short (ideally under 70 characters) and easy to remember. Use full words and avoid strings of numbers, and try to include one or two relevant keywords. These will make your URL more memorable for customers and help to boost your SEO.

4. Reference your local area

As a local business, one of your selling points is your connections to the local community, so include references to your local area within your website content. This could mean referencing a local landmark you’re down the street from, or even local events. This can help to boost your local search rankings and will also help local customers to feel connected to you when they read your site.

5. Pay attention to Page Titles and Meta Descriptions

Google will use the Tags that you provide. Your Title Tag should fit within 50-60 characters and directly state what customers will find on that page. Try to avoid unnecessary words like “home” and “page.” Do include keywords linked to your location.

Take It to Google!

Google itself offers a range of tools that can help you to boost your local SEO, so take advantage of them!

1. Create a Google My Business account

If you don’t have one already, set up a “Google My Business Account” with all of your information and some photos. If someone searches for your business or even enters a more general search, they’re likely to see a box featuring your business including reviews, contact information, and popular times. It’s a prominent way to feature your business within search results for free.

2. Claim your address

Google Maps will let you claim your address. That way, when customers are browsing the map, they’ll see the name of your business pop up and can easily check out your reviews or website.

3. Encourage reviews

Potential local customers searching for your business will care a lot about reviews. You can boost your conversion rate by encouraging your customers to leave you a review on Google. You might choose to include a link in your thank you email, post flyers within your business, or simply ask customers in person.

Keyword Strategies

Keywords are still a huge part of SEO. Here are some tips you can use to up your keyword game.

1. Keep it local

Consumers around you will be looking for businesses in their area, so make sure you include local terms in your website. For example, if you’re a shoe making company in Dublin, important key phrases would be “Dublin shoe makers” and similar variations like “footwear in Dublin” or “bespoke shoe makers in Dublin”.

2. Look for gaps

You don’t want to be competing with huge businesses within search page results. So try using local related keywords to do with your business and region as this will give Google a clear understanding of the type of local business you are and help your customers find you easily when they search for you.

In short, if you continue to build your website with high enough localised relevant quality, the people you want will come. At Web Opt we localise your business and put your services on the map, meaning your customers can find you more easily! Check us out and localise your business today!

2018-12-01T13:06:22+00:00